Gravity Wave cleans up marine plastic and converts it into durable, sustainable furniture and products.

Approximately 19 million tons of plastic end up in lakes, rivers, and oceans annually—equalling almost two full freight trucks of plastic every minute. More than 40 percent of this waste comes from fishing gear, especially nets, which harm marine life and can take up to 1,000 years to degrade.

Gravity Wave partners with traditional fishermen in the Mediterranean Sea and the Atlantic Ocean to collect and deposit plastic waste, especially fishing net. The company and its partners then retrieve the material, recycle it, and transform it into furniture and raw materials for other products. Since 2020, Gravity Wave has collected more than 534,000 kilograms of plastic and fishing nets, thanks to its network of 7,000 fishermen in 150 ports across Spain, Italy, Greece, and Egypt.

When I spoke to Amaia Rodriguez, the Co-Founder of Gravity Wave she said: “Six years ago I saw the reality of plastic pollution in the ocean, and I couldn’t just stand by. I decided not to wait for someone else to do something about it.” And lived up to her own advice: “Be the person you’ve been waiting for.”

Company: Gravity Wave
CEO: Amaia Rodriguez
Client: Cartier Women’s Initiative
Agency: Makmende Media
Director: Marit van der Heijden
DOP: Mario Aranguren & Marc Galver
Producer: Wietske Wijnja